Dominion Digital Drives Dramatic Improvements in Campaign Cycle Time
A Client Success Story in the Financial Services Industry
Business Situation
A Fortune 200 financial services firm's direct marketing organization was experiencing declining effectiveness and long cycle times in its direct mail campaigns and initiated a corporate imperative to transform and improve its direct marketing capability. The organization's executives set a goal to dramatically increase speed to market in order to gain a competitive advantage.
Business Result
Dominion Digital led a series of collaborative design sessions with key stakeholders to optimize direct marketing capabilities. The results were dramatic improvements such as:
- reduced cycle time by 93%;
- eliminated 95% of wait time; and
- cut 75% of the non-value added quality assurance steps.
Error rates and costs remained constant proving that aggressively pursuing speed does not mean having to sacrifice quality and cost. The result was improved marketing capability that not only achieved business goals but also reinforced a culture of continuous improvement.
I continue to be very pleased with the services I receive from Dominion Digital. I consider them a trusted partner.
Business Director
