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A Client Success Story in the Financial Services Industry
Dominion Digital Optimizes Marketing Campaign Management
A Client Success Story in the Financial Services Industry
Business Situation
The Credit Card division of a Fortune 200 financial services corporation recognized the need to consolidate campaign management organizations and standardize and optimize processes across lines of business in preparation for a large technology transformation.
Business Result
Dominion Digital led the process design team and applied Lean Agile process engineering methodology to:
- define and design a standardize process;
- create a multi-path process that allows for fast-tracking less complex products; and,
- eliminate bottlenecks, unnecessary hand-offs, redundant controls, and other "waste."
Dominion Digital was able to deliver this solution to market 12 months earlier than projected resulting in substantial financial benefits to the client.
I strongly feel this work is the benchmark for all future [process] initiatives.
Campaign Manager
